You're getting website traffic. You're ranking on Google. But appointments aren't increasing. The problem isn't visibility—it's conversion. Here's how to fix it.
The Conversion Funnel
Every patient goes through a funnel:
- Find: Search, ad, referral → Website visit
- Evaluate: Browse site, check reviews
- Decide: Call or book online
- Show up: Attend appointment
Drop-off happens at every stage. The key is identifying where you're losing patients and fixing those leaks.
Website Optimization
Speed Matters
Every second of load time costs conversions. Target under 3 seconds on mobile. Use Google PageSpeed Insights to check your site.
Mobile-First Design
Over 60% of dental searches are mobile. Your site must:
- Load fast on cellular connections
- Have tap-friendly buttons (minimum 44px)
- Show phone number prominently
- Enable one-tap calling
Clear Calls-to-Action
Every page should have a clear next step:
- Primary CTA above the fold
- Phone number in header (clickable)
- "Book Online" button always visible
- Sticky header or footer on mobile
Online Booking Systems
Patients increasingly expect online booking. Options include:
- NexHealth: Real-time scheduling integration
- Weave: Communications + booking
- Solutionreach: Patient engagement platform
Every additional form field reduces conversions. Ask only for essentials: name, phone, preferred time. Get details later.
Phone Conversion
Many patients still prefer calling. Optimize your phone experience:
- Answer quickly: Most callers hang up after 4 rings
- Train your team: Scripts for common questions
- Offer appointments: Always suggest specific times
- Follow up on missed calls: Within 30 minutes
Trust Signals
Patients need to trust you before they book. Display prominently:
- Google reviews and star rating
- Provider credentials and photos
- Insurance accepted
- Before/after photos (with permission)
- Awards and affiliations
Remember: 42% of consumers trust reviews as much as personal recommendations (BrightLocal, 2025).
Identify where you're losing potential patients and get specific recommendations to fix it. Get started free →
The Bottom Line
Increasing appointments isn't about more traffic—it's about better conversion. Audit your funnel: website speed, mobile experience, booking process, phone handling, and trust signals. Fix the biggest leaks first, and watch your appointment rate climb.
